AIPTDEst. 1995
Workshop · Founders

AI For Entrepreneurs

Building defensible businesses in the AI economy. The technical and economic foundation founders and early-stage operators need to make build-versus-buy decisions, identify durable moats, and read the competitive field.


Founders building with AI face a set of decisions that did not exist five years ago: whether to wrap a frontier model or train your own, which capabilities of your product are defensible against the next release from a foundation lab, and when fine-tuning a model justifies the investment. The answers shape product strategy, pricing, hiring, and fundraising, and they often turn on technical and economic details that are not easily delegated.

This workshop equips founders and early-stage operators with the technical and economic foundation these decisions require. Through a combination of conceptual instruction, founder case discussions, and structured exercises with fellow participants, you will develop the intuition required to read the AI market, evaluate competitive moats, and make build-versus-buy decisions across the stack.

A defensible AI business rests on understanding the underlying economics rather than chasing the latest model release.


Participants will learn the technical and economic foundations of AI to:

  • Understand the AI training pipeline well enough to make build-versus-buy decisions
  • Identify durable competitive moats versus features that frontier labs will absorb
  • Read the competitive field and anticipate near-term market evolution
  • Apply the economics of training and inference to product and pricing decisions
  • Design agentic AI products with appropriate governance and risk controls

Topic Outline

Six Modules

Delivered as a two-day workshop · three modules per day

Module 01Foundations

Foundations: The AI Market and the Founder's Toolkit

  • What AI is, and how this wave differs from prior automation
  • The three inputs that gate progress: algorithms, compute, and data
  • A framework for evaluating any AI opportunity
  • Where defensibility lives in the modern AI stack
Module 02How AI Works

How AI Works: Enough to Build With

  • Neural networks, transformers, and the language model paradigm
  • The training pipeline and the cost of each layer
  • Where AI models reliably succeed and where they predictably fail
Module 03Build vs. Buy

Build versus Buy: A Founder's Decision Framework

  • Training costs, scaling laws, and the Chinchilla rule
  • The product AI stack, prompting, retrieval, and fine-tuning, and what each layer costs and defends
  • Case study: the rise and limitations of BloombergGPT
Module 04Agentic Products

Agentic AI and the Next Wave of Products

  • The transition from copilots to agents
  • Tool use and MCP, and the architecture choices that make an agent product dependable
  • Identifying agent-shaped opportunities in your market
Module 05Economics

The Economics of AI: Capital, Valuation, and the Bubble Debate

  • The capital expenditure surge and what it means for startup pricing
  • Circular transactions and the dot-com parallel
  • Reading AI valuations with discipline
Module 06Go-to-Market

Governance, Risk, and Going to Market

  • AI governance for early-stage companies
  • Security, audit, and the enterprise sales conversation

Upcoming Sessions

Cohort 01Live online

October 6 & 7, 2026

Schedule
9:00 AM – 4:00 PM PST
Tuition
US$1,950
Instructors
Adam Keppler
Cohort 02Live online

April 13 & 14, 2027

Schedule
9:00 AM – 4:00 PM PST
Tuition
US$1,950
Instructors
Adam Keppler

Programs can be customized for your organization. Delivered on-site, in-person, live-online, or asynchronously as a course library.
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